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Why Collectives

Independent creators gain negotiating power by aggregating metrics and inventory. Collectives present standardized, verifiable packages to advertisers without sacrificing creator independence.

Mechanics

  • Shared Profile: aggregate engagement, reach, and staking TVL
  • Shared Offers: standardized placement specs across members
  • Shared Payouts: PDA-based distribution trees with automatic splits

Governance

  • Admission/removal proposals
  • Shared policy bounds (min buyback %, split ranges)
  • Treasury and operations budget (if applicable)
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